The world of blogging and all that comes with it can be quite an enigmatic one. The demand for the social media influencer has never been more apparent thanks to the ever growing nature of social media itself. Naturally then, a number of questions, and indeed, misconceptions arise about bloggers and influencers themselves. In this little piece I endeavour to address some of these misconceptions, complete with an accompanying outfit post. Killing two birds and all that…
‘She posts so many pictures of herself- she must be so vain and self obsessed!’
This is not the case at all. If anything, blogging has made me question my self esteem a little more. I’ll often find myself comparing how I look to others, wondering what I can do to be as pretty or as skinny as someone else (spoiler re the skinny part- I eat a lot of nutty crust toast and real butter.) Seriously though, I think the whole appeal of the influencer is seeing what an outfit actually looks like on another normal person. Lumps, bumps and all. Typically, it’s outfit shots that do the best on Instagram and I believe this is why. So that’s why I post them. Obviously, if I manage to get a pure crackin’ photograph where I’m looking like a solid 10 then I’m going to post that over one where I look like a wee frump. And I think we’ll all admit for each photo posted there’s 100 behind the scenes that just didn’t make the cut. It’s just about being realistic. We’re all inclined to post the best version of ourselves and I don’t think there’s anything wrong with that. A quote that sticks with me is ‘Admire someone else’s beauty without questioning your own,’ and I think that’s an important one to keep in mind. In the meantime, keep posting those selfies.
‘The blogging world is such a farce. Bloggers are only out for themselves.’
My experience of this has been completely untrue. Any other bloggers I’ve reached out to for help or advice along the way have been nothing but welcoming. Indeed, I’ve even gone on to make a great little set of girlfriends who just ‘get’ the whole aspect of blogging and everything that comes with it. It’s these girls who’ve got me invited to events that I hadn’t been originally asked to go to or have given my name to a brand that might want to build a relationship with me. And it’s lovely. Most of the bloggers I know are incredibly supportive and only too happy when there’s a new exciting development with your own blog. Our little WhatsApp group is a flurry of ‘Well-dones!’ when someone gets given a new opportunity. It is however, totally natural to get a little twinge of jealousy when you see someone else who’ve been asked to work with a particular brand or been asked to attend a particular event. But it’s how you deal with this niggle. Keep in mind that they are obviously better suited to it, and an opportunity that you are better suited to will come along soon, if you just keep putting the work in. Be supportive of your fellow bloggers. Comment on their posts, like their Instagram’s, watch their stories. They’ll have your back.
‘She only does it for the freebies.’
I love freebies. Don’t we all? But most bloggers would agree that’s not what it’s all about. For me personally, starting The Breton Bird was to be an extension of my love for writing and adoration for all things fashion, beauty and lifestyle. It was a way to begin down the route of interning with magazines, something I’ve been doing since October last year, but that’s another story. Either way, freebies can be wonderful, but they aren’t the be all and end all. A nice perk, certainly, but blogging for me is about the creative outlet aspect. And hey, if the odd freebie comes along in the form of an afternoon tea or new perfume release the way then so be it. I get to write a little piece whilst stuffing my face with macaroons and smelling as fresh as a daisy. Which reminds me- any PR’S needing someone to test out a villa in the Maldives for two weeks? I can go at short notice. Anyone?
A little add on from the lovely Anna at Blossoming Birds who worded things a little better than me here re supposed ‘Freebies.’ She said ‘Nothing is free, there is an expectation of media, review, pictures and time and when you calculate it all that can work out more than the cost of the item.’ And she’s right.
‘How does she afford so many new clothes? Does she steal them? Is she loaded? Does she buy them and return them and pray they’re not covered in Double Wear?’
I can’t speak for everyone but nope, nope, and nope. For the most part, I shop high-street. When I’m sick of an item or there’s something that doesn’t fit anymore then I’ll stick it on eBay or Depop. If there’s a designer piece that’s caught my eye, I’ll make sure to sell it’s worth on eBay before I make any purchases. If this takes a month, it takes a month. Even then, I’ll trawl designer pre-owned sites like Vestaire Collective or look through the charity shops in Notting Hill to see if there’s anything similar worth picking up. I’d fancied a pair of traditional Chanel flats for years and picked up an immaculate pair from a charity shop for £75. My dream DoDo Bar Or skirt was purchased on eBay for a fraction of the price. Better yet, are sample sales. I recently got a whole haul of Chinti and Parker pieces for under £100 at a sample sale they were holding- pieces that would usually be upwards of a grand. Seriously. If you’re ever looking to locate a sample sale (I’m talking Mulberry, Monica Vinader, Boden, Reiss, Erdem etc.) then check out Anna of South Molton Street Style’s little page here which lists the best sample sales going-it’s incredibly useful. Either way, I’ll never have a Lydia Millen-esque designer wardrobe to die for, but I’ll certainly build on the key pieces I already have as the years go on. It’s about being sensible with your choices. Having designer clothes is by no means unattainable.
‘It’s really easy. Take some pics, write a bit and there we go.’
Wrongo. Producing decent, unique content takes serious time. If I’m working with a particular brand then I’ll begin the process by sussing out what they expect of me. Should the copy be light and conversational? Should it be serious and evocative? Should the piece focus on the photography side of things as opposed to an emphasis on writing? The list goes on. Next, I’ll have to rope one of my long suffering friends into taking my picture, then I’ll need to upload and edit them. This can take any length of time dependant on a number of factors, from how bright the sun was or how impressive the spot on my chin appeared on that particular day. Blogging can be a hard old slog. It’s time consuming. It’s evenings spent working until 1am with only a cup of tea for company. But it’s so gratifying in the end.
‘I bet she only bought those flowers for these pictures.’
Aye. I did. And what?
So there we have it. The top blogging misconceptions addressed. Do you agree with me? Or do you think I’m missing anything of great importance? Feel free to let me know.