Yesterday I was lucky enough to attend a bloggers brunch organised by CMPR. Aside from delicious food, fabulous fashion and great chat, I went home with some invaluable advice regarding growing your social followings, developing your blog, and reaching personal goals- whether that be working with more brands or improving your confidence. Check out some of the top tips and tricks I learned below.
Keep Up The Content
A phrase I heard over and over again. The importance of creating fresh blog content is not to be played down. Most of us are guilty of, at one point or another, beginning a blog post with, ‘Sorry I haven’t blogged in a while but…’ and ultimately that doesn’t do us any favours. We should strive to be reliable with our content. I personally try to get around 3 new blog posts up a week, but for others, one blog post is all they can manage. And there’s absolutely nothing wrong with this, as how much content you can churn out is personal to you individually. The point is, so long as we’re reliably creating new and unique content, then our blog will be developing steadily, both in terms of search engine ranking and in terms of acquiring an engaged following.
Get Liking & Commenting
One of the most fruitful ways of building an Instagram following, and ultimately your blog following as a whole, is by liking and commenting on other similar Instagram accounts. This kind of engagement not only drives traffic back to your page, but also helps to create authentic relationships with other like minded people. Better than that, some of my brand collaborations have begun with a simple comment on their Instagram account. A super easy tip.
Make Use Of Your Stats
Instagram provides us bloggers with a whole array of stats, from the best time to post a new upload, to how many people have viewed your page that week. I think this is a great basis for beginning to ask questions about what changes you can undertake to get the most out of your blog. What did I do differently this week? What kind of post got the best reaction today? If we’re constantly checking the stats, we’re constantly building our brand, by giving our followers what they want, when they want.
Make Your Pages Look Professional/Presentable
If you’re hoping to work with more brands or be taken seriously as a blogger then your social media accounts and blog must look presentable. Etsy have some great web designers who do exceptional jobs creating a website unique to you- check out Riss Design who did mine for me. Alternatively, Pip Dig have a great selection of easily installable themes for both Blogger and WordPress. I also try and keep a slight ‘theme’ to my Instagram account. This is as basic as not posting two outfit shots side by side, making sure to break my feed up in a more visually beautiful way. Another note made was ensuring grammar is correct. This may seem fairly obvious, but no brand/reader wants to engage with a blogger who kan’t speel.
It’s Not All About The ‘Gram
One of the best pieces of advice I received, and one I myself really need to adhere to, is to not focus all my attention on my Instagram account. Twitter and Facebook allow users to click on links directly, meaning that it’s easier for the potential follower to click on your page and see what you’re up to. So watch this space.
Don’t Beat Yourself Up About Followers/ Likes
More often than not, brands are looking at the micro influencer to sell their product. The pressure to buy ‘bot’ followers is gone, and rightly so. Plus, being able to tell who has purchased these followers is now the easiest thing thanks to a variety of apps. Either way, someone who has a 1k strong, engaged and interested following is so much more valuable that someone with a weak 150k following. If you continue to engage with your followers, your page will grow in a genuine, organic way, ultimately allowing you to reap the benefits.
Reply To Messages And Emails
To miss an email is one thing, but to avoid replying is another entirely. If a brand contacts you to collaborate on a product that doesn’t appeal to you, then politely have the manners let them know that you don’t think you’re right for each other. Better yet- know a blogger who’d be the perfect fit? Pass on their deets!
Anything I’ve missed out or you think would be helpful? Let me know x